Creative Digital Marketing Director for the Douglas Auto Group seeking...

Kenneth A. Beam

Phone: 908-310-0958

Website: www.iamken.info

Internet BDC Manager Internet BDC Manager – Rossi Auto Group

Feb 2020 – Present · Washington, New Jersey

- I currently run the BDC/Internet Department for both Rossi Chevy-Buick-GMC as well as Rossi Chrysler-Dodge-Jeep-RAM stores. Versed in eLeads and Vinsolutions CRMS as well as V-Auto. I really enjoy and get a ton of personal satisfaction out of mentoring the Newer Sales Reps that start out in my department.
  Managing the Business Development Center has been an excellent layer to add to my diversified automotive portfolio.I currently run the BDC/Internet Department for both Rossi Chevy-Buick-GMC as well as Rossi Chrysler-Dodge-Jeep-RAM stores. Versed in eLeads and Vinsolutions CRMS as well as V-Auto. I really enjoy and get a ton of personal satisfaction out of mentoring the Newer Sales Reps that start out in my department. Managing the Business Development Center has been an excellent layer to add to my diversified automotive portfolio.

I guess you could say my claim-to-fame would be the Custom Walk-around Videos, that gained nation-wide attention in the automotive business when I started doing these back around 2008 – It certainly was a very interesting time as I was asked to speak at several Automotive Conferences, including NADA.
Here is a little tid-bit from Brian Pasch`s Automotive Bootcamp; https://www.youtube.com/watch?v=oaEJibUt4jQ
*And here is Brian Pasch discussing why he bought from Douglas because of my Walk-around Video; https://www.youtube.com/watch?v=xc360x4q20A

Skills: Highly Skilled Closer · Master Customer Relationship Selling Skills · Master Phone Skills · Customer Experience · Customer Service · Customer Retention · Customer Engagement · Customer Satisfaction · Team Management · Business Development · business development manager · video walkaround · Negotiation · Customer Relationship Management (CRM) · Teacher Mentoring · Sales · Internet BDC · Digital Marketing

Former Creative Digital Marketing Director for the Douglas Auto Group

After being in the
auto industry for thirty one years, I am versed in various aspects of the
dealership world. Such as Used Car Management – appraising vehicles/buying at
auctions, to Digital Retailing/Website Management/Marketing to customer
data-base, to Enhancing a dealership`s on-line Digital presence,
Coordinating a BDC process, Closing deals, to creating highly effective Social
Media Marketing/Advertising Campaigns are all part of my credentials.

Experience

2005 – 2019 Douglas Auto Group

Creative Digital Marketing Director Summit New Jersey

*Originally
hired to increase/enhance Used Vehicle business on-line for both stores.

*Managed websites for both stores i.e. created all
graphics/banners/New/Used/Service/Parts Ads – Versed with CDK/Dealer Socket/Word Press
website platforms.

*Managed all SEO development/updates for both
websites. Created website content for Douglas VW & Douglas Infiniti.

*Designed and implemented monthly EBlasts in CRM for both stores which include UTM codes in order to track back
results/clicks to websites in GA (Google Analytics)

*Created highly engaging Used Vehicle
Walk-Around Videos that became
nationally recognized – Spoke at Brian Pasch`s Automotive Boot camp in regards
to this topic several years ago.

Copy & paste these links to see some examples of my work;

1.) https://www.youtube.com/watch?v=xvX30o3iJB0 ; 2.) https://www.youtube.com/watch?v=9eaLfJv8LVo Videos such as these,
were then incorporated on the websites.

Specifically on the VDP (vehicle details pages).
Rather than looking at static images, the potential customer could be
enlightened about the particular vehicle through a video. This became a huge
benefit to the BDC if someone inquired about a particular vehicle. They would
simply send them the page link & the customer could watch the video.

*Created Pay-per-Click Campaigns via Google
AdWords. The “In-House”
benefit here was simply being able to track results in regards to what was
budgeted each month, via Google Analytics. Most importantly, knowing the actual
“Cost-Per-Click” in order to measure Return-On-Investment of these various
campaigns. Many Dealer Principals are not fully aware of this vital
information.

*Handled all aspects of Social Media i.e. Facebook, Instagram, Twitter & YouTube. Very versed in Facebook Marketing. Created various, compelling “Posts” that incorporated a variety of resources from Service, Sales, Customers to various Branding Videos from the OEM. Consistently developed highly targeted monthly Ads, which included New/Used Specials, Video Ads, Offers and Posts for both stores.

Facebook became the 3rd highest website traffic driving
source due to my marketing strategies/Ads.

*Latest innovation; created Facebook Video-ads that
utilized the sales consultants at both stores. Shot quick one-minute clips, then created posts/ads on
social media platforms for quick exposure. Highly effective and a very
cost efficient marketing.*These
targeted Ads, were highly successful with the “Credit-Challenged” department at
Douglas as well as with New Vehicles.

Re-targeted
main website traffic (DouglasVW.com/DouglasInfiniti.com) with Facebook Video
Ads monthly. Targeted surrounding
competitor’s towns with these ads as well on Facebook.

*Note of interest; we saw no local dealerships in New Jersey
utilizing this type of marketing. This afforded us the opportunity to
attract/sell customers from considerably far away areas that were not in our
local PMA. The Social Media Marketing campaigns that I created & deployed
while at Douglas, became a very efficient/low-cost/highly effective marketing
endeavor. Yes, we actually sold new and used vehicles directly from Facebook.
Again, these campaigns were all UTM coded in order to measure their performance
in Google Analytics. I provided reports from Facebook that attributed actual
sales from these various targeted ads.

*Created monthly on-line Reputation Management
Reports for
both stores & developed process for consultants to follow in order to accumulate monthly reviews.

Developed “Customer Pictures” process for sales consultants.

*Basically, my responsibilities were for “keeping a pulse” on all of the Douglas Auto Group`s Digital Marketing endeavors for both the Volkswagen and Infiniti stores.

Skills: HIGHLY CREATIVE INDIVIDUAL · Customer Experience · Customer Retention · Customer Engagement · Website Updating · Online Marketing · video walkaround · Eblasts · Adobe Illustrator · Adobe Creative Suite · Facebook Marketing · Facebook Ads · Online Advertising · Pay Per Click (PPC)

1995 – 2005 Bernardsville Volkswagen

Used Car Manager/Auction Buyer/Managed Bernardsville New Jersey

Managed Used Car Listings/Posted Used Inventory as I bought it

Answered Used Leads via Blackberry (Did not have a CRM back
then)

Implemented AutoTrader in 1997(When it was Free!) for the dealership

Skills: master phone skills · customer relationship selling · autotrader · cars.com · Internet Leads · used car manager · Vehicle Leasing · used car buyer · used car mgr · Website Updating · Automotive Sales · Closer

1993 – 1995 Acura of Denville

Sales Consultant/Used Car Manager Denville, New Jersey

Skills: used car manager · Vehicle Leasing · used car buyer · Automotive Sales · Auctions

1989 – 1993 Autosport Volvo

Sales Consultant Somerville NJ

Skills: customer relationship selling · Vehicle Leasing · Negotiation · Automotive Sales

1988-1989 Autosport Honda

Sales Consultant Bridgewater NJ

Skills: Automotive Sales

Software

Versed in the following programs; Illustrator,
Photoshop, Fireworks, Word Press, Google Analytics, Reynolds Contact Management

Skills

Published Author in several magazines – proficient
content-writer.

Considered by many to
be very innovative & highly creative.